The research showed that almost three out of four stories about young people are negative, and that only eight per cent of stories about young people actually carry quotes from young people - at best lazy journalism, at worst blind prejudice.
Positive Images attempted to change these perceptions and raise the subject in print and broadcast media, with the aim of producing a more positive approach to youth issues and young people. It gained significant support from all sides of the political divide, and an early day motion supporting the campaign laid down by Hilton Dawson was signed by 100 of his fellow MPs. The campaign also constructed a Positive Images code of practice, a set of guidelines promoting a consistent and significant change of attitudes to young people.
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