NO - Christopher Hackford, senior legal manager, Institute of Practitioners in Advertising
Ofcom is supposed to be an evidence-based organisation but there is no evidence to prove that teenagers are affected by advertising.
They can tell when aggressive advertising techniques are used. The point of advertising is not to make you buy the product, but to make people aware that your product exists and choose it over other brands. It seems odd to treat teenagers as ignoramuses.
YES - James Porter, founder, Activkids
This age group are the ones that are hanging out in the streets all day and they see fast food and convenience shops all the time.
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