The Government is already committed to tightening the advertising rules,both in relation to children's programming and at other times when largenumbers of children are likely to be watching television. At the lastgeneral election, Labour promised to restrict the advertising of foodand drinks products that are high in fat, salt and sugar, in light ofincreasing concerns about children's obesity.
The Government intends to work with Ofcom, the communications regulator,to tighten existing rules but has said that it will legislate if theserules do not work. The former Labour MP Debra Shipley tried and failedto introduce an outright ban on food and drink advertising duringchildren's programmes two years ago.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
