YES: Adam Minns, head of policy development, Pact, the trade body for independent producers.
We have launched an online petition on the Number 10 website calling for more UK-made public service children's TV programmes. As media regulator Ofcom said in its report last week, UK parents place a high value on the role that children's television plays in society and believe it is important that broadcasting for kids reflects their own lives and cultures, not just those presented in imported shows. But new programming made in the UK accounts for just one per cent of the total hours of kids TV on offer to UK audiences and the situation is rapidly getting worse. YES: Philip Pullman, author and patron of campaign group Save Kids' TV
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