The new brand, which was designed by The Team, is full of life with anew Playday character incorporated into the logo, and a bright andplayful look and feel.
The web site has also had a makeover with more features, interactivebits, and lots of information and advice for those wanting to getinvolved with Playday.
Dan Dufour, consultant at The Team said: "To launch the brand into thefuture we wanted to maximise the fun of Playday.
"We felt it was important to bring a sense of movement to the brand andthe bouncy character brings everything together with a bright andyouthful design."
Amy Little, campaigns officer at Play England said: "Our new logo bringsPlayday to life and I'm sure the Playday character will help us toinspire even more people to get involved. We haven't thought of a nameyet for our little buddy and welcome any suggestions."
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