NCB has a long relationship with Turner Broadcasting, which has a CSR policy dating back to its inception. Turner publishes a CSR report alongside its annual report, so a culture of volunteering, diversity and environmental awareness is firmly embedded throughout the organisation, while founder Ted Turner famously donated $1bn to the United Nations Foundation.
Nick Hart, head of corporate responsibility at Turner, set up the Caretoon Network five years ago, which ensures Turner staff have the opportunity to take part in various fundraising and volunteering activities with members during the year.
In 2009, a Turner team ran the Asics London 10k for NCB and a group of nine Turner volunteers cleaned up Boston Manor Playing Fields in London. Hart chose NCB as he believes the partnership is mutually beneficial; Turner can share its knowledge of what children like to watch and do for fun, while NCB can teach them more about other aspects of children's lives.
NCB fundraising officer Chantal Sencier agrees: "These activities are of massive benefit in terms of team-building and morale, and for us they provide welcome funds and good old-fashioned manpower to improve young people's environments."
CORPORATE SUPPORT
Opportunities exist to offer corporate support to NCB projects, creating a partnership that will improve the lives of children. Corporate partnerships are also a chance to:
- Develop brand awareness
- Reach key audiences
- Demonstrate support for work which is important for society.
Please contact Chantal Sencier on csencier@ncb.org.uk for details
