Not remarkable in itself, perhaps - after all, BBC1 has a regular channel identity slot involving dancers in wheelchairs. What's unusual about the Teacher Training Agency advertisement is that it shows a disabled child as a normal part of school life, speeding cheerfully along a corridor with a group of other pupils.
There may be 770,000 disabled under-16s in this country, but how often do we see images like this one? All too often the only scenario in which disabled children and young people appear is that old favourite, triumph over adversity. The rest of the time they might as well be invisible.
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