It will target late-teens through a variety of media, including the internet.
Motivation for the campaign came from the Government's green paper on pensions. The Simplicity, Security and Choice, Working and Saving for Retirement green paper, published in December 2002, claimed an estimated three million people were saving inadequately.
Part of the campaign combats the misconception many people have that they will easily be able to retire at the age of 50. Support material will also be produced for the campaign.
The Home Office stated: "We wanted to get the message to young people that this is something to think about early."
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
