Mission: To incorporate young people's ideas into the security of shopping centres
Funding: 20,000 per project from Prudential's PRUPIM real estate arm
Since 2003 Crime Concern and financial company Prudential have together run Prudential 4 Youth, which allows young people to take part in improving security in shopping centres across England.
Norman Lloyd, national programme manager for Prudential 4 Youth at Crime Concern, says this allows solutions to be tailored to young people's needs. "Young people can identify issues in small groups and come up with solutions to those problems from a young person's perspective," he says.
One scheme developed by young people in the West Orchards shopping centre in Coventry is TXT Zone. This allows shoppers to text a number if they feel threatened to call security.
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