A: One way is to identify why different families fail to take up affordable childcare. Asian families often have cultural objections to childcare but value education - the strategy here is to emphasise the educational benefits. Knowing the barriers and benefits as a basis for change is known as social marketing. For example, low-income families can be identified on a spectrum ranging from "I don't want to work ever" to "I want to work now but need help". Knowing this will help you target families where you need to change attitudes. This could be done at parent parties or taster days.
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