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Howletch and Shotton Primary Childcare, County Durham

1 min read Early Years
What is the setting doing? The nursery has been piloting a new market research tool in a bid to open up communication channels with parents and collect and evaluate their views on how the nursery is performing.

What is the tool? It is a web-based program called Ceeda, designed by the research company Research Solutions UK (RSUK) in response to the new self-evaluation challenges required by the Early Years Foundation Stage.

How does it work? RSUK created a questionnaire in consultation with the childcare sector. This is handed out to parents who fill it in and give it back to the nursery or send it to RSUK. Managers who subscribe to Ceeda can then access password-protected parent feedback online, along with a benchmark report, which shows how the nursery compares with others.

What were the results? Ofsted rated the nursery as "good" in its most recent inspection and was particularly impressed that it had sought the views of parents through an independent agency. The feedback has led to a number of changes: a healthier menu, better communication with parents through daily diaries, and a possible direct debit system for fee payments.

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