Last week the Government commissioned research from broadcasting watchdog Ofcom on the links between food advertising and childhood obesity.
But Steve Chandler, director general of the Snack, Nut and Crisp Manufacturers' Association, said companies advertised to encourage people to take up their brand, and that the balance of information suggested that the "main influence on children's choices are parents and peers rather than the advertisements themselves".
"We would be opposed to any government proposal to ban advertising because we do not think it will make a significant difference to the issue of childhood obesity," he said.
Andrew Cosslett, regional managing director of Cadbury Schweppes, said there was no direct correlation between confectionery and childhood obesity.
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