The 1m pilot from Kraft's charitable arm, Kraft Cares, will be rolled out to 100 secondary and primary schools over the next three years.
Children will learn about physical activity and will take part in in-school growing clubs where they will grow fruit and vegetables. Cooking clubs will emphasise the importance of a healthy breakfast.
Gloucestershire County Council's healthy schools consultant, Kirsty Pritchard, said there would be no Kraft logos or branding used in the project.
"They want to give something back to the community," she said, adding that the scheme fits into a range of projects taking place across Gloucestershire under the multi-agency Gloucestershire Healthy Schools Partnership.
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