For all politicians' well-meaning rhetoric about the need to develop an early intervention approach to tackling deep-seated societal problems affecting children, long-term plans for making it a reality are thin on the ground. But Andrea Leadsom, Conservative MP for South Northamptonshire and chair of the all-party parliamentary group on Sure Start, is one of those showing a sense of purpose behind the policy.
Leadsom, who worked in finance for 25 years, is passionate about the need to take a long-term view of investment in children's services. Alongside her parliamentary group work, she is pushing this agenda through her championing of the 1,001 Critical Days campaign, which aims to get cross-party sign-up to policies that give all children the best start in life.
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