The Blueprint Drug Education Research Programme, run by the Home Office, Department for Children, Schools and Families and Department of Health, found most pupils paid little attention to health implications or the impact on others. They focused instead on immediate personal consequences, particularly "loss of face with peers or negative self image".
The findings are likely to shape the government's new drugs strategy, which is due to be published in early 2008.
A Home Office spokesman said: "It is essential that policies have a sound evidence base and this highly detailed research helps ensure that we can build on these achievements."
The Blueprint programme combines school-based education with parental involvement, media and community action and health policy.
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