V's campaign follows a survey of 16- to 25-year-olds that showed two-thirds thought the term volunteering was unappealing. But four out of five of the young people surveyed said they had done a favour for someone other than their family or friends. V hopes its Favours campaign will demonstrate that volunteering is as "easy and accessible" as doing someone a favour.
The campaign will consist of a series of opportunities for young people to do favours related to the interests that "resonate with them", which, according to V, are their peers, music, design, art, sport and fashion.
V's chief executive Terry Ryall said: "Two-thirds of young people are put off by the term volunteering, but they get the notion of doing favours for someone who is not a family member or a friend - we hope they make the link that volunteering is just as easy as doing a favour."
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
