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Back Page: Hound - Between the lines in the past week's media

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There's nothing wrong with word searches. Puzzles that idle away the time can focus children's minds and be fun. They often have an educational aspect too, introducing new words with the aim of extending vocabulary.

So it is nice of a company to leave supplies of such puzzles in doctors'surgeries and hospital waiting rooms.

But wait. This is not altruism. It is marketing. The company isNationwide Accident Services, a specialist in personal injury law suits.The words and phrases they invite children to search for are carefully'some might say cynically, chosen: "compensation", "claim today", "nowin, no fee".

The Claims Standards Council says it has discovered the compensationword puzzle in 60 of 114 A&E departments. Steven Reed, who runsNationwide Accident Services, sees nothing wrong with targeting accidentservices at children.

"If children play in playgrounds which haven't been maintained, theyhave the same rights to make a claim as an adult."

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