"We will have delivered if we move the balance of the national diet... and halt the year-on-year rise in obesity among children under 11 by 2010," reads the public health white paper.
Few people doubt that the Government is intent on raising the profile of children's health, which comprises the white paper's largest section.
For Jacqui McCluskey, senior policy officer at NCH: "It's positive that children are been recognised as a group that needs protection within a paper about individual choice and that there are extra initiatives to do this."
But many question whether the proposals outlined in the white paper have translated this intent into a commitment serious enough to meet even the Government's own targets, including its Public Service Agreement target on obesity.
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