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Analysis: Bullying - Crackdown begins on cyberbullying

3 mins read Education
Children's Secretary Ed Balls has launched an online campaign and guidance to crack down on cyberbullies - those who use text messages and emails to torment others. But will these new measures prove to be enough, asks Tristan Donovan.

Johnny is a victim of cyberbullying. His personal blog is cluttered with abuse. "Wanting to be our friend," one poster taunts. "In your dreams tossa. If I see you tomorrow I'm going to take your lunch money and kick your skinny butt."

His instant messages are little better picking up on an online video of Johnny singing. "The award for the ugliest male singer goes to ...", Ricky messages Johnny.

Luckily Johnny's not real - he is the face of an online ad campaign designed to stamp out cyberbullying. Launching the government campaign last week Children's Secretary Ed Balls promised there would be "no hiding place for cyberbullies".

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