Although it has rather elitist roots in Gordonstoun, the Scottish public school that Prince Charles attended, the ideals behind The Duke of Edinburgh's Award have made it popular with those working with socially excluded young people.
The award is prized by many youth workers for its non-competitive nature and for allowing every 14- to 25-year-old to achieve personalised targets.
But the organisation is now looking to shake off its middle-class image.
It held a conference, Extending the Reach, in Glasgow yesterday (29 September) to examine ways of widening its appeal.
Spreading the word
It has already had some success. After 48 years, the organisation says participation has spread to 3,000 schools, 1,163 youth clubs, 43 young offender institutions and prisons and 5,500 voluntary organisations.
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