Opinion

Why O2's Think Big initiative is so important

1 min read Youth Work
We may come to remember that O2's Think Big initiative coincided with the recall of Jon Venables to prison and the resurrection in the popular consciousness of the horrendous murder of two-year-old James Bulger by two 10-year-olds.

That moment in 1993 produced a landmark shift in the way children are perceived in Britain. Before then, childhood was viewed as a time of innocence, though the direction of children's behaviour sometimes went awry. After Bulger, there was a sense that children can be inherently evil, unless appropriate intervention is afforded them.

Even without the recall of Venables, the Edlington case - where two children tortured two others — helped to cement this perspective in many people's minds.

This is why the O2 project is so important. Young people have a great deal to give to those around them. The incremental funding structure of Think Big is premised upon the idea that from little acorns oak trees grow.

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