A barrage of negative press followed. The record spate of teenage murders in London led to a constant drip-feed of stories vilifying our young people. Reading the great British press, it would be easy to think that all our teenagers are involved in gangs and wielding knives.
There is a real problem with youth crime in some parts of the UK, but the word "youth" shouldn't be interchangeable with yob. Far from it.
The Prince's Trust's own research shows 60 per cent of coverage on young people is negative. So how does the voluntary sector redress the balance?
Last month marked The Prince's Trust's first national Youth Week. An army of 200 young ambassadors and a dedicated YouTube channel promoted Britain's young people throughout the week. It also marked an alliance for the first time with 14 other national youth organisations, including Action for Children, Barnardo's, NSPCC and YMCA to highlight the positive difference young people can make.
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