The campaign aims to create more opportunities for young community leaders to experience the adventure of Scouting and help address the urgent need for adult volunteers to meet Scouting's 33,500 waiting list.
It is the first annual volunteering campaign run by Mosaic, a charity funded by the Prince of Wales to address Muslim community-based interests, which usually focuses on mentoring young Muslims.
"Scouting is a well-loved British institution that teaches young people valuable lessons and develops key skills that will help them through later life. Mosaic's purpose is to provide inspiration and role models to young people – this is exactly what a Scout leader is," said Mosaic national operations director Jonathan Freeman.
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