The strategy is aimed at schools where pupils are not fulfilling their potential.
Children's Secretary Ed Balls said: "Coasting schools are schools that get results that can look acceptable or even good, but that are not fulfilling the potential of their pupils."
The government has said it will monitor local authorities and hold them to account if they fail to take action.
Christine Blower, acting general secretary of the National Union of Teachers, said she would "like to see Ed Balls go beyond criticism of schools by category."
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