A coalition of organisations including Nacro, Catch 22 and Addaction, says party policies are often driven by short-term political gain and "tough talk".
It has showcased a film, titled The Fear Factory, calling for a cross-party commitment to creating an effective, long-term criminal justice strategy based on evidence.
Put together by Spirit Level Film, the documentary highlights a disparity between public perception and actual rates of youth crime, as well as casting light on the role of the media in encouraging tough youth justice policies.
John Fassenfelt, deputy chair of the Magistrates' Association, told CYP Now he backs the campaign, arguing youth justice polices should not be a political football.
"It can't be a case of the politicians trying to talk themselves up all the time.
"It is not a question of being hard on youth crime but looking at alternatives and grasping a few nettles.
"Politicians need to stop the tit for tat of claiming they can be harder on youth crime than the other.
"We are talking about youngsters' lives."
Jackie Worrall, director of policy and public affairs at Nacro, the crime reduction charity said that in the run up to a general election it is more important than ever to open the debate about the criminalisation of young people.
"Despite crime rates falling, the public perception is that crime is rising and more people are fearful of Britain's children.
"The coalition highlights the need for politicians to abandon their competitive tough rhetoric and focus on explaining to the public why less punitive measures and more constructive measures would be the best way of protecting them."
A private screening of the film was attended by politicians and senior youth justice figures.
For a trailer of the film, visit www.thefearfactory.co.uk.
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