The Community Connectors programme hopes to deliver key child development messages to parents of around 2,000 children aged under three.
The connectors are local community members employed by the Blackpool Centre for Early Child Development (CECD).
"It is thought that local community members may be more influential in delivering key messages to their peers in comparison to professionals due to increased trust and understanding," said a statement from the NSPCC, which leads the Blackpool Better Start partnership that runs the initiative.
The CECD is the first UK organisation to be recognised as a ‘Harvard frontier of innovation site', and the moves will link Blackpool with the Harvard Centre on The Developing Child - the world-leading centre for promoting science-based innovation that achieves "breakthrough outcomes for children facing adversity", according to the NSPCC.
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