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Blackpool's Better Start initiative is one of five Better Start projects across England established with a share of £215m from the Big Lottery Fund.
Led by the NSPCC, and involving the police, the local authority, health services, the voluntary sector and local parents, it aims to improve the life chances of babies and young children. It will receive £45m in funding for the 10-year project.
Merle Davies, director of the Blackpool Centre for Early Child Development, which oversees the vision, strategy, programme evaluation, implementation and research of Blackpool Better Start says the initiative aims to deliver sustainable change to make Blackpool a place where parenting and child development is prioritised and communities are empowered to reduce risk and raise happy, healthy children.
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