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Childbirth trust rebrands to combat ignorance

Early Years
The National Childbirth Trust has warned that many young adults are misinformed about parenthood.

The charity conducted a survey and found 42 per cent of 18- to 35-year-olds said they wouldn't feel confident looking after a newborn baby, and 16 per cent thought the experience would be "terrifying".

The charity is rebranding to combat the lack of knowledge. It is changing its name to its acronym, NCT, and will be using a redesigned logo.

The move is designed to make people aware that its services are available to all parents.

Belinda Phipps, chief executive, said: "It is worrying to see how many people feel so unprepared and misinformed about becoming a parent. Our new look will enable us to reach out to more people and help them better prepare for life as a new parent."


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