Charity London Sport, which is behind the campaign, claims the estimated 7,000 signs on housing estates across the capital are “outdated” and deter activity among thousands of young people.
It comes as more than half the country’s children are failing to meet daily exercise recommendations of 60 minutes, and weeks after a separate campaign from the Raising the Nation Play Commission, called for a national play strategy to combat the problem.
In London, 32% of children and young people average less than 30 active minutes per day, according to London Sport, which adds that in the city’s most deprived areas, they are three times more likely to be inactive than their wealthier peers.
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