The start of a cultural revolution. That's how London Play's new "play priority area" signs have been described by Peter McNally, operations manager for children's play at the London Borough of Lambeth. He's just ordered 10.
The signs are being used to fight back against the "no ball games" culture that is hampering children's play. "There's a mountain to climb on changing adult perceptions of what is safe and this sign could be the beginning," says McNally.
The move comes as the play sector awaits the government's response to its consultation on the national play strategy, which was due last month. The government has already pledged £235m for play over the next three years. This money will fund 20 play pathfinder local authorities, which must build at least one adventure playground and develop 28 play areas, and 43 playbuilder authorities, tasked with developing 20 to 25 play areas. This is just the first wave and more authorities will be announced on 13 November.
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