The 99 Per Cent campaign aims to dispel negative perceptions of London’s youth, and spread the message that less than one per cent of young people in London are involved in serious youth violence.
The campaign originated in a workshop held for young people by the London Serious Youth Violence Board (LSYVB) in December, in which young people from across the capital voiced concerns over their portrayal in the media.
Their concerns were confirmed by a survey of 1,000 Londoners commissioned by the LSYVB, showing that 45 per cent said that they either did not feel safe or felt slightly unsafe around teenagers on the streets. This is despite statistics from the Metropolitan Police that suggested less than one per cent of people under 20 were actually accused of serious youth violence in 2009.
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