Adverts on the radio and in newspapers will raise awareness of the activities, advice and services available to families through schools, such as breakfast clubs and parenting support classes.
The campaign launches as latest data shows that 90 per cent of schools are now offering extended services. This equates to more than 20,000 schools.
Children’s minister Dawn Primarolo said extended services are a fantastic way for parents and families to access a range of activities, support and advice in a quick and easy way.
"As part of the government’s vision for 21st century schools, we are committed to offering all young people and families access to exciting and constructive activities and services – regardless of background or income," she explained.
"We know that extended services can help to raise young people’s motivation, aspiration and achievement, as well as improve behaviour."
All schools will be expected to provide access to the extended services core offer by September this year. This includes:
• Before- and after-school activities such as homework clubs and sport, music and arts activities
• Childcare from 8am-6pm for 48 weeks of the year in primary schools
• Parenting and family support, including parenting programmes and family learning sessions
• Swift and easy access to specialist services such as speech and language therapy and mental health services
• Community use of facilities including adult and family learning and information technology services.
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Campaign launched to promote extended services to parents
Parents are being targeted in a government campaign to increase the uptake of extended services in schools.