Features

Interview: Tim O’Neill

Derren Hayes talks to the managing director of children’s services at Action for Children.
Tim O’Neill: ‘It is vital to invest in essential services’
Tim O’Neill: ‘It is vital to invest in essential services’

Tim O’Neill has accrued a wealth of experience in senior roles in services for children and families across local authorities over the past decade. He joined Action for Children at the start of the year with the initial priority of navigating the charity through the challenges of the pandemic.

How did you adapt your children’s centres services during the pandemic?

As soon as the crisis started, many of our existing services pivoted to digital and we created a new digital service. In areas like Cumbria, for instance, we delivered baby massage virtually. In Sandwell and other areas, the Solihull parenting programme shifted to digital delivery. Practitioners supplemented service delivery with resources and activities uploaded to social media platforms.

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