
Earlier this year the Charity Commission published its Trust in Charities report for 2018. The focus of the report was around how public trust of charities is at its lowest level in 10 years - although charities still score higher than private companies, banks and politicians. However, what was most interesting about the report were the conversations it provoked on trustworthiness. What does trust mean for the charity sector and what can charities do to demonstrate their trustworthiness?
Trust is critical for all areas of a charity's work but especially for fundraising. Fundraising at its heart is about building trust and relationships - trust that we spend funding as we describe, that we are able to meet goals and targets, and that the work we do benefits the communities we serve. This trust is built slowly over months and years but can be lost in an instant. Here at UK Youth we work incredibly hard to measure our impact accurately, report on it truthfully and identify areas of improvement. Here are five key concepts that are crucial for us when building trust with internal teams, external stakeholders, and the public at large.
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