Appointing an ambassador

No Limits is a youth charity based in Southampton, offering information, advice, counselling and support to children and young people across Hampshire, Portsmouth, Southampton and the Isle of Wight. This year we are working with our first celebrity ambassador. Many charities have celebrity ambassadors who help them raise their profile, increase fundraising and endorse their brands. But was it for us? Learning from others and our own experiences, we are delighted to have made the leap and feel more confident in developing this part of our communications strategy. Here is what we have learned about appointing an ambassador.

Charities work with ambassadors for a range of reasons – to boost fundraising, raise awareness, endorse their work, gain media coverage. It was important to be clear on our objectives as this would affect who we would approach. We wanted someone who could build our social media following among young people, ensuring we reach more young people with our online support offer. We also wanted someone who could raise our profile locally, to help boost awareness of our work and help with fundraising.