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A streetwise name can attract young people to a project, but you have to get it right, says Ana Paula Nacif.
Youth homelessness charity Depaul Trust is to change its name to Depaul UK as it reveals a six point strategy including reducing the number of young people in custody.
The UK's biggest children's charity is to change its name this September after discovering that few people knew it existed.
One of Britain's largest youth organisations, Clubs for Young People, has relaunched under a new name.