The charity is now called Ambition, a name it says is “more relevant and up to date”, and reflects its aspirations for young people and its members.
The new name coincides with the launch of a three-year strategy to strengthen the quality of youth services across the UK.
The strategy, which covers the period up until 2015, involves four “aims”: supporting the development of membership organisations; improving the quality of youth clubs and projects; being a “strong, focused and effective organisation”; and raising the charity’s profile and income.
Helen Marshall, chief executive of Ambition, said: “Ensuring that we are in the best shape possible going forward has been vital to our thinking about the new brand and three-year strategy.”
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