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Leadership: How to win grants

3 mins read Management Leadership Funding
With statutory funding in short supply, grants can enable charities to continue to deliver vital support. But making grant applications stand out requires a range of skills and techniques that must be honed.
James Ruell is a charity director and finance professional
James Ruell is a charity director and finance professional

Investing in children and young people is an investment in our collective future. But services in this sector are often chronically underfunded. That is where grants – a sometimes overlooked source of income – come in.

Winning a single proposal can make a substantial difference to your organisation, enabling funding for the launch or expansion of meaningful projects. It can boost your charity's profile and credibility and make it even easier to raise money in the future. You can apply for as many grants as you want, every year.

Unfortunately, it is not as simple as putting up your hand. The process can be drawn-out and even dispiriting. You need to research suitable grant sources, cultivate connections, and write effective proposals. All these steps take time and energy with no guaranteed results. The grant landscape is competitive and recent shifts that place the focus on tangible measures and outcomes often pose a challenge in our field. While it might feel like an uphill battle to secure funding in today's environment, well-run organisations that provide valuable services to children and young people still have a fighting chance, especially if they apply these principles to their proposals.

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