Features

Leadership: Communicating with families

3 mins read Early Years Management Leadership
Effective communication with families is essential for every good nursery. Settings should establish a strategy for meaningful, ongoing dialogue with parents that will build on in-person conversations.
Chris Reid is chief executive of Connect Childcare
Chris Reid is chief executive of Connect Childcare

Establishing fruitful and productive partnerships with parents is crucial to achieving the best outcomes for children – as well as commercial success – for nursery businesses. Whether it be face-to-face or via digital channels, effective communication between practitioners and parents is key.

Connect Childcare provides management software to nurseries. To gain an insight into best practice in communication in early years settings, we recently surveyed 107 nursery managers. The results revealed two clear themes. First, there is no substitute for honest, ongoing channels of communication. However, this comes with its challenges – not least, where to find the time for such meaningful, two-way dialogue. The second core theme is that app-based communications are, increasingly, a reliable companion to in-person conversation. Here are some of the key lessons we have learned about effective communication with families.

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