Features

Communicating children's services

Communicating the day-to-day work of children's services can be a challenge but is also vital. Jo Stephenson speaks to communication experts to identify 10 key ways to do this effectively.

The importance of good communication in the public sector was starkly illustrated by the Grenfell Tower fire, where lack of information and apparent lack of action added to the misery of those affected.

The Chartered Institute of Public Relations (CIPR) responded to the criticism heaped on Kensington and Chelsea Council by highlighting the need for all services to take communications more seriously both when it comes to day-to-day engagement with the public and in responding to a crisis.

While efforts to communicate the work of children's services have got better in recent years, it is certainly something the sector could and should continue to improve, says Anthony Dhadwal, senior press officer at the British Association of Social Workers (BASW).

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