The Inspiring Young People campaign, which consists of radio jingles, postcards and posters on the back of buses, was launched by Wiltshire County Council to address the lack of youth workers.
The council's youth service has a vacancy rate of 35 per cent within its 260 part-time youth worker posts, but since the campaign started early last month, 26 people have expressed interest in joining.
The local authority has also included young people in the campaign by challenging them to write a text message to persuade their peers to use their local youth centre. The winning message is now being distributed on postcards across the county.
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