In other words, PR is crucial. Since starting work for The National Youth Agency back in 1999, I've learned much about the way local authorities structure their services, and the differences between full-time youth workers and those that help out on a voluntary basis. One thing that seems to unite all, however, is that youth work doesn't really "do" PR. Frequently, there's no pole, let alone a flag to salute. While a small group of young people might be benefiting, the lessons aren't being spread very widely and the profile of youth work - from a general, media perspective - simply isn't there.
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