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The Ferret: Better mental health starts with a good chat

3 mins read
Last month, Ferret reported on Burger King in the United States partnering with Mental Health America to produce "real meals" - a promotion to reflect the full range of human emotions and at the same time take a swipe at McDonalds' Happy Meals.

In the latest marriage of food and mental health, snack maker McVitie's has announced a partnership with mental health charity Mind.

They hope to harness the therapeutic power of biscuits to get people talking because "chatting feels good".

It will work with Mind to facilitate events and activities to encourage conversation and social contact. It will also open eight Time to Change hubs and train 400 champions across the UK.

The campaign hit the front pages of the newspapers on 24 May, which happened to coincide with Theresa May announcing her resignation as Prime Minister. Perhaps the former PM could do with having a chat over a couple of digestives or Hobnobs.

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