The campaign aims to rally support among parents, grandparents and the sector for Sure Start children's centres, and to raise their profile among families with young children not using them.
It comes as the Sure Start programme reaches its completion target of 3,500 centres next month, but also amid mounting concerns that many centres and services will fall victim to spending cuts. "We are just coming to the end of the set-up period," said 4Children chief executive Anne Longfield. "The big challenge now is to ensure they become part of everyday life. We want to hear from families about how they are benefiting day-to-day from children's centres."
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