The charity's information service - Ask Brook - already includes a confidential helpline, online enquiry facility and automated text service and is contacted by 20,000 young people a year.
But Brook hopes to attract a larger audience, including more young men, through the personalised text service being developed with a 90,000 grant from the Vodafone UK Foundation.
In April last year the Samaritans launched a personalised, confidential text service that, although still in its pilot stage, has received more than 170,000 texts. A spokesman said: "We know from the nature of the texts that it is mainly young people that are using it."
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
