The challenge
With over-fifties making up more than a third of its workforce, Hounslow Council faced a challenge. How could it boost the number of young people working for the authority?
The solution
This challenge was among the first to occupy Gerri Green, the council's strategic head of human resources, when she started work at the west London authority in September 2005.
She says: "We're acutely aware that young people are not choosing local government as a first career step. In the longer term, the best way to give young people some positive messages about working for local authorities is to have young people working for us."
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