This virtual community is designed for girls aged seven to 17 who are interested in fashion and socialising. Young girls can design their own MeDoll and dress them in a range of fashions, which are updated weekly. Since its launch in 2006, the website has attracted more than 24 million users worldwide, including two million from the UK. The site also features celebrity dolls, such as Avril Lavigne and Hilary Duff.
Eighteen-year-old Alex Pettyfer is accustomed to being in the limelight after starting out as a child model. Now Pettyfer is pursuing an acting career, last year starring in coming-of-age teen comedy Wild Child. As a result, he has been labelled a teen idol, and gone on to front a modelling campaign for Burberry. Pettyfer is not the only talented person in his family. His mum, Lee Ireland, is a former model, and his half-brother, James Ireland, is a junior tennis champion.
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