One programme, No Place Like Home, attracted only 12 per cent of the terrestrial audience share - or 2.8 million viewers - when it was screened last Thursday on BBC1 between 9pm and 10pm.
"It's about a lot more than ratings," said a BBC spokeswoman. "A massive effort has been made across the BBC to raise awareness and it's not fair to judge success on one programme. Feedback has been really good."
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