The Early Reading Connects campaign includes a website and toolkit for those working in early years offering advice on involving families in reading. The campaign is backed by £60,000 from the Department for Children, Schools and Families (DCSF), which funded a previous NLT reading campaign.
Project manager Rebecca Green said the campaign has been launched after a number of early years workers contacted the charity during its previous campaign wanting support. "This showed us that there was a real demand within the early years sector for help in involving parents in reading," she said.
She said Early Reading Connects is targeting all early years workers including childminders and children's centre staff.
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