The campaign has been launched by the UK Health Security Agency (UKHSA) and the NHS after take up of the MMR vaccine among children fell to a ten year low, which risks a resurgence of these three diseases.
Coverage of two doses of the MMR vaccine among five-year-olds is 85.5 per cent, below the World Health Organisation’s target of 95 per cent to eliminate measles.
The Early Years Alliance (EYA) has backed the campaign and is encouraging early years providers to highlight the risks of the diseases as well as signpost support and information.
"Early years providers offer a safe space for parents to discuss their child’s health and development, and so the campaign and resources will be extremely beneficial to early educators, enabling them to signpost families to clear and reliable information on the MMR vaccine,” said EYA quality and standards manager Melanie Pilcher.
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